Part 1: Communication by Canadian Political Institutions

1 The Triangulation of Canadian Political Communication / Tamara A. Small, Thierry Giasson, and Alex Marland

2 The Governing Party and the Permanent Campaign / Anna Esselment

3 Cognitive Effects of Televised Political Advertising in Canada / Pénélope Daignault

4 The Branding of a Prime Minister: Digital Information Subsidies and the Image Management of Stephen Harper / Alex Marland

5 Selling Social Democracy: Branding the Political Left in Canada / Jared J. Wesley and Mike Moyes

6 The Not-So Social Network: The Use of Twitter by Canada’s Party Leaders / Tamara A. Small

Part 2: Canadian Political News Media

7 The Canadian Parliamentary Press Gallery: Still Relevant or Relic of Another Time? / Daniel J. Paré and Susan Delacourt

8 Setting the Agenda? A Case Study of Newspaper Coverage of the 2006 Canadian Election Campaign / Elisabeth Gidengil

9 Playing along New Rules: Personalized Politics in a 24/7 Mediated World / Mireille Lalancette, with Alex Drouin and Catherine Lemarier-Saulnier

10 The Mass Media and Welfare Policy Framing: A Study in Policy Definition / Adam Mahon, Andrea Lawlor, and Stuart Soroka

Part 3: Political Communication and Canadian Citizens

11 Opportunities Missed: Non-Profit Public Communication and Advocacy in Canada / Georgina C. Grosenick

12 Blogging, Partisanship, and Political Participation in Canada / Thierry Giasson, Harold Jansen, and Royce Koop

13 “We Like This”: The Impact of News Websites’ Consensus Information on Political Attitudes / J. Scott Matthews and Denver McNeney

14 Political Communication and Marketing in Canada: Challenges for Democracy / Alex Marland, Thierry Giasson, and Tamara A.